Challenges to Creative Industries

Media Convergence provides obvious opportunities for creative industries to circulate and content and advertise although it also proposes many challenges. This is most notably in Journalism and newsrooms.

 “Multiple deadlines create no time constraints and is followed by concerns about how this affects the professionalism of the Journalists and the perceived quality of Journalism”  

(Jenkins, H. 2006. p.21)

This suggests as there is need for up to date news on various platforms such as mobile apps and social networking sites, deadlines are tighter and this often compromises the quality of the news that is broadcasted. Journalists are also required to learn new methods of broadcasting information such as an informal Tweeting and Facebook posts. These informal broadcasting techniques are very different to traditional story and article writing methods and require a lot of skill and can be challenging to people in creative industries to adapt from especially when recently coming out of educational writing styles.

Creative industries are constantly trying to reach the widest audience although have to be aware of social economically excluding certain audiences and social groups who cant access apps on smartphones and regular portable internet etc.

Therefore identifying the best advertising opportunities regular challenges creative industries.

“Good news sites require professional well trained reporters and department people who understand not only news but also the advertising needs.’’

(Storsul, T. 2007. p. 74-75)

    This means that sometimes the audience isn’t able to consume the content.      Therefore creative industries have to consider the exclusivity of their products and define a definitive target audience before producing content.

“The circulation of media content depends heavily of the audiences’ active participation”

(Storsul, T. 2007. p75)

Making sure the audience actively participates requires research and marketing, which isn’t always cost affective. Industries are often challenged to be unique and stand out from the competition. The industries also have to consider sacrifices to stay relevant as for many companies having content available on many different platform compromises their income, because of this companies like Sky News will let you read some content online for free but, often detailed stories and more information is only accessible with payments or subscriptions.

Jenkins, H (2006). Convergence Culture, Old and New Media Collide. New York University Press

(pp.15-16).

Storsul, T (2007). Ambivalence Towards Convergence: Digitalisation & Media Change, Negotiating Convergence In News Productivity. Nordicom (pp.74-75)