This is another creative way that i found people expressing media convergence, It uses chalk and paper cut outs. It is also very inforative and discusses a lot of things we have covered in lectures.
http://www.youtube.com/watch?v=Ik9wH0q54Aw
Wednesday, 23 November 2011
Monday, 21 November 2011
Filming/Editing Schedule
Filming locations:
Location 1: University of Salford @ MediaCityUK (Orange Tower)- The Egg*
Location 2: Sam's Flat (Kitchen)*
Location 3: John's Flat (Bedroom)*
Location 3: Hannah's Flat (Kitchen)*
*At each location we also want to film each other talking about our own section of the essay. These clips will also be used in our final video (within the different media platforms/technologies).
Wednesday 23rd November- Start filming for our video
Wednesday 28th November- Continue filming and begin editing
Location 1: University of Salford @ MediaCityUK (Orange Tower)- The Egg*
Location 2: Sam's Flat (Kitchen)*
Location 3: John's Flat (Bedroom)*
Location 3: Hannah's Flat (Kitchen)*
*At each location we also want to film each other talking about our own section of the essay. These clips will also be used in our final video (within the different media platforms/technologies).
Wednesday 23rd November- Start filming for our video
- 10:00am- film at MediaCityUK.
- 13:00pm- head to iQ Student Quarter, Sam's flat, to film.
- 15:00pm- walk to Castle Irwell, Hannah's flat, to film.
Wednesday 28th November- Continue filming and begin editing
- 10:00am- film at Horlock Court, John's flat.
- 12:30pm- begin editing our footage at MCUK
- 10:00am- continue editing footage
- 15:00pm- finalise presentation/essay
Saturday, 19 November 2011
Sams Development
At our last group meeting we drew up a storyboard and decided exactly what we are going to do for our short film. By this I mean; when we are going to film, where we are gong to film and what we are going to film.
Although this is an advert for a Nokia mobile phone, I really like the way this advert is shot and how they have edited the clips in post-production. Much like this advert, we have decided to use shots of mobiles and other devices playing their own video, as well as extreme close-up's of the exchanging of money, typing and connecting of devices. This song; Ridum by Joe Driscoll, is also a great song to fit this 'funky' video.
Tuesday, 15 November 2011
John English
Johns Development
I have been working on the challenges to creative industries and thought id share what I've been doing as i need some input as I'm a little short of words ? :)
Challenges to Creative Industries
Media Convergence provides obvious opportunities for creative industries to circulate and content and advertise although it also proposes many challenges for industries. This is most notably in Journalism and newsrooms.
“Multiple deadlines create no time constraints and is followed by concerns about how this affects the professionalism of the Journalists and the perceived quality of Journalism”
This suggests as there is need for up to date news on various platforms such as mobile apps and social networking sites, deadlines are tighter and this often compromises the quality of the news that is broadcasted. Journalists are also required to learn new methods of broadcasting information such as an informal Tweeting and Facebook posts. These informal broadcasting techniques are very different to traditional story and article writing methods and require a lot of skill and can be challenging to people in creative industries to adapt from especially when recently coming out of education.
Creative industries are constantly trying to reach the widest audience although have to be aware of social economically excluding certain audiences and social groups who cant access apps on smartphones and regular portable internet etc.
Therefore identifying the best advertising opportunities regular challenges creative industries.
“Good news sites require professional well trained reporters and department people who understand not only news but also the advertising needs.’’
This means that sometimes the audience isn’t able to consume the content. Therefore creative industries have to consider the exclusivity of their products and define a definitive target audience before producing content.
“The circulation of media content depends heavily of the audiences’ active participation”
Making sure the audience actively participates requires research and marketing, which isn’t always cost affective. Industries are often challenged to be unique and stand out from the competition. The industries also have to consider sacrifices to stay relevant as for many companies having content available on many different platform compromises their income, because of this companies like Sky News will let you read some content online for free but, often detailed stories and more information is only accessible with payments or subscriptions.
Sam Development- Presenation and my short Animation
Presentation
This week I have been taking my section of the essay and using it to form the basis of my part of the presentation. I did this by re-writing it in a presentation format, by picking out only the key factors of each point, so I can expand on each one through speech.
Video
I also thought I would upload my animation I created at GCSE Level so i can see which factors I would keep the same (if any), and which I would change in our video project.
We are not going to include as much stop-motion in our video as it would take far too long and the quality may be affected. I also feel that clay-mation would not work well for our video, as with media convergence we want it to look sharp and contemporary. I don't feel this could be achieved using clay.
However I do like the idea of having some music or soundtrack in our video, as it will make it more interesting and gives us something to edit our clips to in post-production.
This week I have been taking my section of the essay and using it to form the basis of my part of the presentation. I did this by re-writing it in a presentation format, by picking out only the key factors of each point, so I can expand on each one through speech.
Video
I also thought I would upload my animation I created at GCSE Level so i can see which factors I would keep the same (if any), and which I would change in our video project.
We are not going to include as much stop-motion in our video as it would take far too long and the quality may be affected. I also feel that clay-mation would not work well for our video, as with media convergence we want it to look sharp and contemporary. I don't feel this could be achieved using clay.
However I do like the idea of having some music or soundtrack in our video, as it will make it more interesting and gives us something to edit our clips to in post-production.
Friday, 11 November 2011
Sam's Development- Research for Our Film
As we are going to produce a fun, modern and partly animated video on media convergence, I have started to research videos on YouTube which I hope will give us more inspiration.
I really like this animated video explaining media convergence, it includes many recent fact and figures, cleverly highlights the importance of convergence and is most importantly visually interesting.
I feel that this video has given me some great ideas for our own video, as I loved the way it had illustrations and images for every point given, as well as including small sized video clips within the video itself.
Wednesday, 9 November 2011
Development: Hannah
This week we each typed up the research and quotes we had compiled into sections of our essay this is my now edited version of the essay which has been checked by my group members. It still needs a little tweeking but the info is all there!
“Media need social networking sites and YouTube to help them change and stay relevant”
The media industries use different forms of public media like Facebook and YouTube to help stay relevant and “up to date” with the fast changing society. This is a brilliant opportunity for creative industries as for example companies who make sitcoms can now communicate more directly with wider audiences who may not watch television by converging their media through these platforms. For example on shows such as “Only way is Essex” and “Made in Chelsea” the characters post tweets about episodes telling their sides of the story. The industry also use social networking to stay connected to the public in a less formal way weather it is reporting news or presenters talking about their day. The industries do this to almost get on a level with the public and relate to them in a more personal way than they can through a television or a radio.
“Dominant actors are repositioning to control the whole media process from content inception to delivering to individual audience segments” This quote implies opportunity to creative industries as they use convergence to broadcast their views and opinions. The more dominant the companies are, the more people they reach and therefore the more widely believed their opinions are. In a way they are controlling the way audiences think, as if people are fed the same message over various media platforms the opinion of the industry almost becomes a fact to the audience. This control over people’s way of thinking grows as the companies converge through the different platforms reaching wider audiences. “One thing about the internet is you have more access with sites. I can go to different websites and see what’s being said. I get a different view point.” This proves what audiences see through different internet platforms controls the way they think. The more power dominant media companies have means they have more media texts all over different platforms on the internet which gets viewed more frequently. The more it is seen the more widely it is believed by media audiences.
Convergence is a huge benefit to creative industries because it can reach wider audiences with the same media text presented in a different way to suit the consumer. “For the advertiser, it means researching the local customer in different, cost effective ways – communing facts in print, feelings on TV and speed in radio and net.” The advertiser now has to think not only about who will consume what text but about what platform the person will consume it on. What this quote is saying is as the convergence of media increases through advancing technology audience groups are beginning to separate through what different platforms they consume media through therefore there are more audience groups to reach. This means that because of convergence audiences are fragmenting and becoming more niche as there are more opportunities to view the text on a platform your consumer group prefers. I.e. A person doesn’t like watching the XFactor as they don’t like to see all the soppy emotions and finds it boring but still likes to know what is going on so therefore they read the articles about the show in the following day’s paper. Because of this creative industries are getting a wider variety of niche audiences viewing their media texts through cost efficient convergence via internet generating a lot more revenue.
Creative industries are now finding more efficient and cost effective ways to converge media. “News organisations are beginning to not only appreciate, but to seek out reporters who can incorporate the internet into their news style.” This is a cheaper way for industries to stay up to date with convergence instead of having several different staff working on different areas e.g. TV, print and internet they can seek out just one person to tick all the boxes. They also rely on these reporters to use social networking to keep the public up to date because again this is another very cost efficient way to advertise their company to the public and report news very quickly as they don’t need to post a full article on the networking site. The better the reporter is with incorporating internet into their news style the more likely it is that they will be able to get the best stories out a lot quicker.
“Media need social networking sites and YouTube to help them change and stay relevant”
The media industries use different forms of public media like Facebook and YouTube to help stay relevant and “up to date” with the fast changing society. This is a brilliant opportunity for creative industries as for example companies who make sitcoms can now communicate more directly with wider audiences who may not watch television by converging their media through these platforms. For example on shows such as “Only way is Essex” and “Made in Chelsea” the characters post tweets about episodes telling their sides of the story. The industry also use social networking to stay connected to the public in a less formal way weather it is reporting news or presenters talking about their day. The industries do this to almost get on a level with the public and relate to them in a more personal way than they can through a television or a radio.
“Dominant actors are repositioning to control the whole media process from content inception to delivering to individual audience segments” This quote implies opportunity to creative industries as they use convergence to broadcast their views and opinions. The more dominant the companies are, the more people they reach and therefore the more widely believed their opinions are. In a way they are controlling the way audiences think, as if people are fed the same message over various media platforms the opinion of the industry almost becomes a fact to the audience. This control over people’s way of thinking grows as the companies converge through the different platforms reaching wider audiences. “One thing about the internet is you have more access with sites. I can go to different websites and see what’s being said. I get a different view point.” This proves what audiences see through different internet platforms controls the way they think. The more power dominant media companies have means they have more media texts all over different platforms on the internet which gets viewed more frequently. The more it is seen the more widely it is believed by media audiences.
Convergence is a huge benefit to creative industries because it can reach wider audiences with the same media text presented in a different way to suit the consumer. “For the advertiser, it means researching the local customer in different, cost effective ways – communing facts in print, feelings on TV and speed in radio and net.” The advertiser now has to think not only about who will consume what text but about what platform the person will consume it on. What this quote is saying is as the convergence of media increases through advancing technology audience groups are beginning to separate through what different platforms they consume media through therefore there are more audience groups to reach. This means that because of convergence audiences are fragmenting and becoming more niche as there are more opportunities to view the text on a platform your consumer group prefers. I.e. A person doesn’t like watching the XFactor as they don’t like to see all the soppy emotions and finds it boring but still likes to know what is going on so therefore they read the articles about the show in the following day’s paper. Because of this creative industries are getting a wider variety of niche audiences viewing their media texts through cost efficient convergence via internet generating a lot more revenue.
Creative industries are now finding more efficient and cost effective ways to converge media. “News organisations are beginning to not only appreciate, but to seek out reporters who can incorporate the internet into their news style.” This is a cheaper way for industries to stay up to date with convergence instead of having several different staff working on different areas e.g. TV, print and internet they can seek out just one person to tick all the boxes. They also rely on these reporters to use social networking to keep the public up to date because again this is another very cost efficient way to advertise their company to the public and report news very quickly as they don’t need to post a full article on the networking site. The better the reporter is with incorporating internet into their news style the more likely it is that they will be able to get the best stories out a lot quicker.
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