"How media convergence benefits society."
I feel that after having the group read and review my work, I am confident enough that it is completed for now, although, when piecing our sections together slight changes may be made to help the final essay 'flow' into one finished product.
"Convergence is throwing up new media services at a prodigious rate"[1]
From this quote we can understand the alarming rate that technology is changing and forming how society lives today. New media services are created to enhance and aid society’s needs, for example, the introduction of ordering simple items - such as groceries, online. This has benefited those in our communities whom are physically unable to complete such simple tasks. Another positive effect convergence has on society, is that it allows consumers to be linked throughout products and ideas they are interested in at their own will and leisure. The easy to use system and flexibility of convergence is a key element in advancing modern technologies as well as being a modern marketing tool.
We can see convergence powering our newspapers and journalists in a way that is much more efficient and up-to-date than ever before as news websites are updated constantly and stories can be reported via social networks almost instantly. "For the end consumer, it means getting the latest local information and news under the reliable Turun Sanomat brand in real time, through different channels. The customer pays only for the paper subscription fee - a few cents a day for home delivered news, information and entertainment."[2]
This quote shows us how much convergence has thoroughly benefited society on a news front. With live updates and a variety of channels to choose from, relative and instant information can be gathered for the consumer. Not only does this save time and money, but it allows the user to be in control and filter the information as they please.
“Visitors may find stories that editors decided not to run or air because of time and space constraints associated with paper and televised news venues.”[3Stephen F] From this we can see how convergence actually improves the volume of news and information an audience can receive. Due to the limited space/time involved in News shows and Newspaper print, journalists are unable to air all of their reports, but with the use of convergence, we now have online news feeds which can hold all reports, regardless of popularity or importance.
There are many different levels of media convergence; with technologies, we can see constant updating of news and business. The internet holds text, audio, video and allows the user to browse media at their free will. As for content - the correct and relevant content must be chosen for each medium, this also allows a lot of space and change for how content is produced.
"Skepticism among the public regarding the highly staged, professionalized and exclusionary nature of mediated reality in fact has pushed people towards pursuing alternative – include their own – media formats."[4]
The production of content is now varied, due to interactivity and the increase of 'user created content' there are many opportunities for society to be creative, "Interactive new media has become a true benefit to everyone because people can express their artwork in more than one way with the technology that we have today and there is no longer a limit with what we can do with our creativity."[5] We can see as referenced in the 'New Media Branding' that as convergence has transformed and grown throughout the years, it has effected how audiences create their own content using these updates.
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